Top marks for both initial and final gray coverage as well as shine retention on hair swatches, based on tests conducted in the Good Housekeeping Research Institute beauty lab. Consumer testers found that their hair color was the likeliest to match the labeled color swatch. This product had the least offensive smell and got raves from consumer testers for making hair smooth, soft, and silky.
Consumer testers reported it didn't fade as quickly as some other products, and they liked the blue brush applicator.
A 7 Years Younger panelist favorite for thorough gray coverage; rich, even color; fade resistance; and shine. Its shine-enhancing secret: a one-month supply of pequi oil treatment, derived from the Amazonian fruit, instead of the typical conditioner.
Kudos from 7 Years Younger panelists for covering grays and providing rich, even color; also praised for being the easiest to mix and apply.
Consumer testers noted it covered gray the best and loved how well the shades matched their color, as well as the ease of application. The Good Housekeeping Research Institute beauty lab researchers noticed that it was especially popular with curly-haired testers; the lipstick-like stick was easy to maneuver and didnt get tangled in their hair.
Garnered top scores for seamless coverage and for the accuracy of the colors match with the swatch on the box, based on test done by the Good Housekeeping Research Institute beauty lab.
This color-dispensing click pen and mini comb offers the widest range of shades (including six variations of brown). Consumer testers particularly liked that it stayed put when they brushed their hair.
Tops at covering gray, both immediately and at four weeks. It also scored high marks for fade resistance. The Good Housekeeping Research Institute beauty lab simulated a months worth of UVA exposure and checked the color retention at each one-week mark. The color stayed vibrant, especially the brown and blonde shades tested.